Woot is an Internet retailer base in the Dallas suburb of Carrollton, Texas. It was founded by electronics wholesaler Matt Rutledge and debuted on July 12, 2004. Woot was the pioneer of the "one deal a day" business model on the internet. Woot's main web site generally offers only one discounted product each day, often a piece of computer hardware or an electronic gadget. Other Woot sites offer one original t-shirt per day, one selection of wine per week, and one closeout deal per day in cooperation with Yahoo! Shopping.