Rocawear is an urban clothing label create in 1999 by Jay-Z and Damon Dash. Jay-Z is the head of the hip hop label Roc-a-Fella Records. Rocawear has annual sales of $700 million. Rocawear expanded its brand through licensing pacts to develop lines for children, juniors, socks and sandals, leather suede and fur outerwear, handbags and belts, lounge wear and big & tall, headwear, jewelry, and sunglasses; as well as co-branded product with Pro-Keds, State Property, and Team Roc.