Praa, S.p.A. is an Italian high-fashion company (also referred to as fashion House or Label) specializing in luxury goods for men and women (leather accessories, shoes, ready-to-wear, and haute-couture). Highly renown, Prada is considered one of the most influential clothing designers in the fashion industry. The lable is synonymous with opulence and quality, and is widely regarded as a status symbol. Like numerous other luxury brands, Prada battles against counterfeiting and ensures only authenticity from its official boutiques (found globally) and online store.