My Little Pony is a line of colorful toy ponies markete primarily to young children and produced by the toy manufacturer Hasbro. "My Little Pony" was first introduced in 1982, following the related My Pretty Pony toy, introduced in 1981. "My Little Pony" became immensely popular during the 80s, at one point even outselling Mattel's Barbie. The original toy line ran from 1982 to 1995 (1992 in the U.S.) and inspired animated specials, including an animated feature length movie and two animated television series. The brand was relaunched between 1997 and 2003 (1999 in the U.S.), and then fully relaunched globally in 2003.