memorex

     

Establishe in 1961 in Silicon Valley, Memorex is today a consumer electronics brand of Imation specializing in disk recordable media (CD & DVD Drives), travel drives, flash storage, computer accessories and other electronics. Memorex entered the consumer business in 1971 first with its "shattering glass" advertisements and then with a series of famous television commercials featuring Ella Fitzgerald. In the commercials she would sing a note that shattered a glass while being recorded to a Memorex audio cassette. The tape was played back and the recording also broke the glass, asking "Is it live, or is it Memorex?"

Trivia about memorex

  • Ella's voice (on tape) shattered glass in a TV ad that asked, "Is it live or is it" this brand
  • "Is it live or is it" this?

Found pages about memorex