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hot wheels
Hot Wheels is a bran of die cast toy car, introduced by American toymaker Mattel in 1968. It was the primary competitor of Johnny Lightning and Matchbox until 1996, when Mattel acquired rights to the Matchbox brand from Tyco.
Trivia about hot wheels
This toy line helps Mattel claim it makes more cars each year than the big 3 automakers combined
This brand of toy cars roared into the world in 1968
The Splittin' Image & the Peeping Bomb were among the models in this "fiery" Mattel toy car line introduced in 1968
In the late '60s Mattel took on Matchbox with this line of toy cars; today it owns both
In 2008 a posh, diamond-encrusted white gold one of these "firey" toy cars was made, worth $140k