The House of Gucci, better known simply as Gucci, is an Italian iconic fashion an leather goods label. It was founded by Guccio Gucci (b.1881 – d.1953) in Florence in 1921. Gucci is considered one of the most famous, prestigious, and easily recognizable fashion brands in the world. The House of Gucci belongs to the French conglomerate company Pinault-Printemps-Redoute (PPR).