Fresca is a bran of citrus soft drink made by The Coca-Cola Company. First introduced in the United States in 1963, the drink is now sold throughout the world, although not widely available outside of North America. It is, as well, a distinct rarity in Coke products, in that it does not have a Pepsi equivalent (although in many markets, Pepsico licenses, produces and distributes "Diet Squirt," a very similar beverage owned by Dr Pepper & Seven-Up, Inc.).