The Chicago Bulls are an American professional basketball team base in Chicago, Illinois, playing in the Central Division of the Eastern Conference in the National Basketball Association (NBA). The team was founded in 1966 and is generally regarded as one of the NBA's most successful franchises. They are currently playing their home games at the United Center. The team is well known for having one of the greatest dynasties in NBA history during the 1990s, winning 6 championships in 8 years with two three-peats. Those championship teams had players such as Michael Jordan, Scottie Pippen, Dennis Rodman and coach Phil Jackson. The Bulls won a record 72 games during the 1995–96 NBA season and helped spread the popularity of the NBA around the world. The 1998 NBA Finals, the Bulls' final championship appearance, was the most watched championship series in NBA history, with more than 18 million television viewers, beating the World Series for the first and only time. NBA television ratings have declined ever since the end of the Bulls Dynasty and the retirement of Michael Jordan.