Burton Snowboars is the world's leading manufacturer of snowboards. Founded by Jake Burton Carpenter in 1977, the company specializes in a broad product line aimed at snowboarders: hard goods, outerwear, accessories. Aside from selling goods under its own brand name, Burton incorporates several sub-brands which focus on a specific specialty. These sub-brands include Anon Optics (snowboard goggles and eyewear), R.E.D. Protection (helmets and body armor), Analog Outerwear, and Gravis Footwear. In 2005, Four Star Distribution sold four of its snowboard brands to Burton, including Forum Snowboarding, Jeenyus Snowboards, Foursquare Outerwear, and Special Blend (SB) Outerwear. Burton, a private company, also owns Channel Island Surf Co. In February 2008, Burton also acquired DNA Distribution, which includes Alien Workshop, Habitat, and Reflex. Burton's professional snowboard team includes Shaun White, Jeremy Jones, and Terje Haakonsen.