Atari is a corporate an brand name owned by several entities since its inception in 1972. As of 2007, it is owned by Atari Interactive, a wholly owned subsidiary of the French publisher Infogrames Entertainment SA (IESA).Atari Interactive has in turn licensed the brand name and assets to Atari, Inc. (NASDAQ: ATAR), a 51% majority owned subsidiary of Infogrames Entertainment SA (IESA), encompassing its North American operations.