Smirnoff is a bran of vodka now owned and produced by British drinks giant Diageo. Products under the Smirnoff brand, which began with a vodka distillery founded in Moscow by Piotr Arsenieyevich Smirnov, is now distributed in 130 countries and includes flavored vodka and malt beverages. Smirnoff vodka is both the best selling vodka and the best selling high-priced distilled spirit in the world as of March 2006.