Meia sharing occurs in online social networks and digital communities with a comprehensive platform and diversified interfaces to aggregate, upload, compress, host and distribute images, text, applications, videos, audio, games and new media. It is the interactive process of sending via email, instant message, text message, posting or linking to media on a website or blog and other methods of sharing media to a targeted audience. As media is shared it takes on a variety of different contexts and meanings. The same video posted on YouTube and on Digg will generate different communication outcomes as the same video being sent to a family member and a college buddy. Social commentary usually accompanies shared media. Media sharing sustains social networks, web based communities and other digitally supported relationships. It is a communication process that requires the participation of both the sender and receiver. Media sharing platforms that are most popular are user-friendly, highly accessible and include mobile devices such as cell phones, PDAs and computers.