Diction, in its original, primary meaning, refers to the writer's or the speaker's istinctive vocabulary choices and style of expression. A secondary, common meaning of "diction" is better, and more precisely, expressed with the word enunciation — the art of speaking clearly so that each word is clearly heard and understood to its fullest complexity and extremity. This secondary sense concerns pronunciation and tone, rather than word choice and style. Diction is divided into two types: Denotation is the literal meaning of a word. Connotation is the attitudes and feelings associated with a word.