Launche in 1999 by Omar Wasow, Blackplanet.com is an online niche social-networking site targeted especially for the African American community. It is currently the 5th highest trafficked social-networking site according to Hitwise, and the only niche social-networking site in the top 5, behind the likes of MySpace and Facebook. Blackplanet is the leader in the African American social-networking arena with 546% times larger in total minutes vs. total competitors combined. As of June 2007 there were16.5 million members and 80 million page views.