ESPN on ABC is the bran used for sports programming on the ABC television network. On September 2, 2006, the former ABC Sports division was fully integrated into ESPN, which, like ABC, is controlled by The Walt Disney Company. Programming on ABC currently has the ESPN logo in the digital on-screen graphic displaying the game score, and use the ESPN BottomLine and SportsCenter In-Game Updates. The change was made to better orient ESPN viewers with the programming on ABC. The ABC logo is used on the watermark-like digital on-screen graphic in the bottom right hand corner of the screen, and is also used for promotions so that viewers will know to tune into the broadcast network and not cable ESPN. Despite its name it is not a simulcast of ESPN on the ABC network.